I got a call last night around 9:30 by a new client asking if I could do a board of director group photo for The Canadian Energy Pipeline Association (CEPA) this morning at 10 AM. In 12 hours. That falls under the kinda last minute in my books. She said ” They forgot to hire a photographer” I told her I would be there for 8am so we could scout and set up.
I found an assistant, we were set up by 9:40, and I got 12 frames until they started walking off the set. Someone actually said mid-shoot, “Oh, I thought you would just use your iPhone, for something like this.” No iPhone can do this. Not yet anyways . . .